UTM link builder

Want to know which post or platform actually drove the click? Add UTM tags to your links and your analytics will tell you. Build one below — it’s all done in your browser.

Destination URL

Campaign source (utm_source)

Campaign medium (utm_medium)

Campaign name (utm_campaign)

Campaign term (utm_term) — optional

Campaign content (utm_content) — optional

Fill in the destination URL, source, medium, and campaign to build your link.

What the tags mean

Source — where the traffic comes from (e.g. instagram).
Medium — the channel type (e.g. social, bio, email).
Campaign — the specific push (e.g. spring_launch).
Term / Content — optional, for splitting out keywords or two versions of the same link.

Putting this in a bio link? Pair it with the caption counter so your post copy still fits.