Engagement rate calculator

Your engagement rate says more than your follower count. Work it out below, or pick your platform for the exact formula it uses.

Pick your platform

The right denominator differs by platform — some measure against followers, others against views or reach. Choose yours:

What counts as a good engagement rate?

As a rough guide: under ~1% is low, 1–3.5% is solid for most creator accounts, and above ~3.5% is strong. Smaller accounts usually post higher rates than large ones, so compare against accounts your own size.